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Intertraffic puts out call for award entries and start-up pitches

The Intertraffic Awards competition has opened for all exhibitors of Intertraffic Amsterdam with an entry deadline of January 20th, 2022. The winners will be revealed during the opening ceremony of Intertraffic Amsterdam, the leading global event for the traffic technology and mobility sector. The 25th edition of Intertraffic Amsterdam will be staged from 29 March – 1 April 2022 at RAI Amsterdam.

Joyce de Winter, Exhibition Director of Intertraffic Amsterdam, is looking forward to see many companies enter their latest innovations. ”The transition of the traffic technology and mobility industry towards a sustainable and digital world is ongoing. The Intertraffic Awards were first introduced in 2002 to reward innovation. To reflect the current industry dynamics where collaboration, partnerships and a purpose driven approach are instrumental to be future proof, we have recently altered the classifications of the Intertraffic Awards. They are now thematic rather than product segmented.”

Intertraffic Awards in three categories

Intertraffic Green Globe Award - This award recognises solutions, products and working practices that are helping to create a sustainable transport system for the future. The winner will be making a positive contribution to reducing carbon emissions or cutting pollution, or perhaps will even have created a product or practice that enables a higher level of recycling or reuse than ever before. With transport producing around 25% of the world’s manmade carbon emissions, there is an urgent need for all stakeholders in the industry to focus on environmental concerns. This award will recognise the leaders in this field.

Intertraffic User Experience Award - Creating hardware and software that is easy to use, easy to understand and easy to install is a challenge for technology developers across all industries. In transport, where speed and accuracy are not simply important but can also help to enhance safety, this need is perhaps more urgent anywhere else. This award will showcase the transport systems that break new ground in the way they seamlessly interface with their human operators. The winner might be the developer of an advanced piece of traffic or city management software, a consumer-facing app, or an easy-to-install camera. Whatever the winning solution, it will enhance user experience, thereby bringing added value and helping to deliver a more streamlined and efficient transport system.

Intertraffic Inspiration Award - Smarter communities rely on safe, durable, easy-to-maintain transport infrastructure assets and management tools as a foundation. This award recognises companies who have developed essential solutions while pushing innovation to the next level. Whether it be through enhanced performance, improved safety or greater efficiency, these new solutions are enabling government authorities and system integrators to set the standard for future mobility, while also empowering cooperation with an ever-growing network of stakeholders.

Independent expertise

All entries will be evaluated by an independent jury of international specialists. Per category a maximum of five products/services will be nominated. One nominee will be elected winner in each category. Entries will be judged amongst others by originality, proven technology, proven efficiency, value and practicality (technical, economical, feasibility).

The Intertraffic Award Jury

  • Pieter Litjens - Director CROW (Chairman of the jury)
  • Margriet van Schijndel - de Nooij - Program Director Responsible Mobility at TU Eindhoven
  • Jorrit Weerman - CEO Parking Network
  • Tom Stone - Editor of TTi and iVT and Intertraffic World Magazine
  • Adam Hill - Editor of ITS International

Call for entries

Entries should be in possession of the Intertraffic organizers at the latest by Thursday 20 January 2022.

Intertraffic Amsterdam 2022 – calling all startups!

The number of traffic technology and smart mobility startups is ever growing, contributing significantly to the innovative character of the industry. Consequently, commercial businesses, cities and government authorities are keen to cooperate with these new entrepreneurs.

Intertraffic offers startups their own exposure platform ITSUP. ITSUP will be an integrated event at Intertraffic Amsterdam from 29 March to 1 April 2022, facilitating the perfect opportunity to pitch innovative solutions with a large quality audience of traffic technology professionals. The Intertraffic brand, with its global event portfolio, provides the ideal setting for startups to present their solutions and connect with suitable partners.

ITSUP will be staged in a dedicated area and will have an open stage available for presentations as well as a networking corner facilitating matchmaking. Moreover, there is scope for live demonstrations in and around RAI Amsterdam.

“The link between a company’s brand and innovation is very valuable in this day and age so ITSUP is of interest to both startups and sponsors alike”, says Joyce de Winter, Exhibition Director of Intertraffic Amsterdam. “The number of smart mobility startups keeps rising which is why a lot of companies want to cooperate with young, innovative businesses. ITSUP works both ways; by providing startups with a platform to pitch their ideas they can find suitable partners while established companies can look for new and relevant concepts within the industry.”

Startups who fall within the startup criteria can sign up for the event through the Intertraffic website. Products need to be globally applicable and hyper-scalable (rapid growth rate) with a high feasibility factor. The startup must be pertaining to at least one of the following industries: traffic technology, telecom, automotive, service providers, security industry or ICT. More information is available on


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