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Basler appoints sales manager for Benelux region

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Starting April 2015, Cor Valk assumed the role of Business Development and Sales Manager for Basler AG in the Belgium, Netherlands and Luxembourg territory. This enhancement reflects the importance of these countries for the camera manufacturer. Through the new hire, Basler intends to better support its local customers and expand its presence in the region.

Valk offers more than 20 years of experience in Sales and Business Development as well as nine years in product management. His résumé includes positions at international corporations such as Omron and Sick, where he was involved in sales and opening up new markets within a technical environment. During that period he gained extensive expertise in the industrial automation and sensor technology fields.

Herfried Beckdorf, Head of European Sales at Basler, said of the hire: "I'm glad to have Cor joining us, since we've gained a highly skilled sales expert from the automation industry. Thanks to his deep experience in technical fields, we're going to extend the growth in the Benelux region, and further cement the significance of what is a highly important market for Basler."

Valk will work together with Basler's exclusive distributor DVC Machinevision B.V. (DVC) providing customer care for customers on the Benelux market and developing new potential sales. Dick Goudriaan, General Director of DVC, expressed excitement at the new hire: "We are very happy to welcome Cor Valk as Basler’s Business Development and Sales Manager in Benelux. We look forward to working together, to support Basler’s customers in the Benelux region even better and to further develop Basler products into new markets."

Working from his office near Amsterdam, Valk will support customers in the Netherlands, Belgium and Luxembourg. The Benelux countries are among the most important European markets for the machine vision industry.