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Susanne Kretzschmar appointed commercial product manager for Halcon

MVTec Software GmbH ( is one of the world’s leading providers of standard machine vision software. With its HALCON, MERLIC, and Deep Learning Tool products, the company offers the right application for almost any requirement. Thanks to ongoing optimizations and expansions, these products can be used in a growing number of applications, which also means an increase in the number of industries that are able to take advantage of machine vision. In order to provide optimal service to the ever-expanding machine vision market, MVTec has expanded its product management. Susanne Kretzschmar is now supporting the company as Commercial Product Manager for HALCON.

Many years of experience in product management for global companies

In this capacity, Kretzschmar is responsible for developing new licensing models and evaluating market trends in order to advance the global HALCON product strategy. Regarding her commitment and her goals for MVTec, Kretzschmar says, “I’m looking forward to my task of supporting MVTec in a promising sector like machine vision and contributing to the growth of the successful HALCON product.”

Before coming to MVTec, Kretzschmar spent three and a half years heading up product management, marketing, and business development for a company in the chemical industry. Before that, she was engaged for several years in various functions in the marketing of international companies.

Further development of HALCON based on scientific research and current market requirements

MVTec’s central strategy is to further develop its software products based on of scientific research and to tailor these products to current market demands as much as possible. To accomplish this, the company is relying on the scientific findings of its own research department at its headquarters in Munich. MVTec is also cooperating closely with customers and partners to develop and implement generic solutions from individual requirements as a way of guaranteeing that future product development will always conform to market requirements.

Machine vision systems have become so advanced that the number of industries using the technology is growing. The most recent example is the semiconductor industry. In order to meet the growing demand for semiconductors, production must be increasingly automated. This is where machine vision systems come in. In numerous process steps, they guarantee consistently high process reliability and quality in production, which in turn can significantly increase output. Thanks to its extra-high performance and speed, the standard machine vision software HALCON provides valuable support to the semiconductor industry. The software, which is designed as a toolbox, has many attractive features, including various language interfaces that can be used for accessing more than 2,100 powerful operators directly from many standard programming languages such as C, C++, C#, Python, and Visual Basic .NET.


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