Phoenix Rep Sales and Patriot Technical Sales to represent Northwire

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Northwire Technical Cable, a manufacture of technical and retractile cables, has partnered with Phoenix Rep Sales, a manufacturer's representative, and Patriot Technical Sales of Auburn, Massachusetts. Phoenix Rep Sales will service Northwire's customers in South America and Mexico, while Patriot Technical Sales will serve Northwire customers in eastern US.

'We are pleased to be working with a customer-driven manufacturer's representative organisation that has a strong business development record of penetrating new markets and expanding existing business in Mexico and South America, and that will complement Northwire's customer-centric focus. The professionals at Phoenix will enable Northwire to better serve the growing demand for our technical and retractile cables and cable assemblies from life science, energy, industrial and government market segments in this rapid growth region,' said Mike Conger, president of Northwire.

Oscar Audelo, national director of sales at Northwire, commented: 'Patriot Technical Sales has a customer-centric philosophy that is in alignment with Northwire's customer focus and will provide a high level of service excellence.'

Phoenix Rep Sales, founded in 1996, is the largest manufacturer's rep of electronic components in Latin America. The company specialises in business development with tier one OEM customers in medical, energy, industrial, automotive, government, consumer products and white goods markets.

Patriot Technical Sales is a manufacturers' representative organisation with nearly 20 years of experience providing professional sales and service expertise to the aerospace, defence, medical, military and high-end industrial market segments.

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