Although Allied Vision is a long-standing name in the machine vision industry, its presence at this year’s VISION show was markedly different to two years ago, when it sat among a number of brands on the TKH Vision stand.
Johannes Zurin, Chief Marketing Officer, explains that the decision reflects a strategic move to strengthen brand recognition and create a more unified market presence. “As part of the TKH Machine Vision Division, Allied Vision looks back on decades of expertise and holds a strong position in the market. We saw an opportunity to build on these strengths by bringing the brands together under the Allied Vision name, creating a clearer and more consistent identity for our customers. What you see here today is the result of this strategic alignment, combining our expertise and capabilities under one globally recognised brand.”
This move begins with the outward branding and visibility of Allied Vision but also means major changes behind the scenes in terms of slicker customer service and new product development.
“We look into specific segments and decide together where we want to close gaps in our product portfolio,” continues Zurin. “As a board, we make decisions on a group level: do we have the right resources? Where are the specialists in the group that can help with this? We bring those things together to develop new products much quicker and more efficiently than previously.”
The consolidation of brands has been communicated to existing customers and partners over the past few months. Any perceived disadvantages associated with the disappearance of individual brand identities have been far outweighed by the advantages for the customers, according to Zurin.
He is positive about the market at the moment. “The machine vision components sector is back to double-digit growth,” he says. “But there are differences by region – the US and APAC are very strong and, while Europe is also growing, it is doing so at a slower rate.
“From an industry perspective, our key markets are defence, semiconductor and electronics – particularly consumer electronics, but also medical, traffic and logistics.”
Zurin also believes the size and scale of the group puts them in a robust position in the face of many geopolitical challenges. “You have tariffs, you have wars, you have all sorts of factors affecting the supply chain; as a company, we can demonstrate successful partnerships with customers in spite of all that – that’s very important.”
From a product perspective, this large group unified under one brand also allows Allied Vision to provide a complete machine vision ecosystem. The product portfolio now ranges from line scan and area scan cameras to lenses and frame grabbers, and from image processing libraries to IP cores.
Among the specific zones on the booth at VISION 2026 was the Semiconductor and Electronics Zone, comprising two demos. The first showed an AOI PCB inspection setup, highlighting a compact and efficient four-channel CXP-12 camera configuration using the high-resolution FXO cameras alongside a Coaxlink Octo CXP-12 frame grabber and eVision software. Separately, a wafer inspection line scan demo compared the allPIXA evo 32k and 16k line scan cameras featuring Corona 2 lighting technology.
Reflecting the company’s growth in the defence sector, there was also a Drone Zone, featuring Allied Vision’s Alvium CSI-2 cameras, which save processing power through pre-processed images via the CSI-2 interface. A battery-powered FPV drone with a SWIR camera featuring quantum dot sensor technology showed how SWIR sensitivity can help drones see through fog, for example.
Also on show was the Alecs VSWIR, delivering edge-based VSWIR intelligence in a single industrial device. “The board allows integrators to realise their own software project on this device,” explains Zurin. “You can buy our algorithms or use your own – integrator’s choice!”
Finally, another new release was the Camtastic GigE Vision Camera, shown with Allied Vision’s C-mount lenses and GigE NICs. “It’s a simple sugar cube affordable camera,” says Zurin. “It’s a ‘bread and butter’ product featuring the latest sensors from Sony with a stable supply chain, developed by our own team of specialists. We’ll add other interfaces and sensors later to extend its capabilities.”
