Allied Vision unites the Machine Vision brands Allied Vision, Chromasens, Mikrotron, NET, and SVS-Vistek under one brand, becoming a comprehensive provider of customer-centric, integrated hardware and software solutions. In an interview, Robert Franz, CEO of Allied Vision, explains the importance of customer-centricity and other motivations for this new approach
Allied Vision redefined: Why five brands are joining forces for the customer
Imaging and Machine Vision Europe: The unification of five renowned machine vision brands under the Allied Vision umbrella brand marks a significant milestone in the companies' history. What was the primary motivation behind this decision?
Robert Franz: The primary motivation behind this decision was the desire to provide our customers with an even more comprehensive range of vision technology. By joining forces, we can respond to our customers' needs faster, more efficiently and more reliably. Our goal is to offer seamlessly integrated solutions under a unified brand, ranging from industrial machine vision cameras to image processing software.
Imaging and Machine Vision Europe: The brands that are now grouped under Allied Vision have their own strengths and unique qualities. How will the individual strengths of these companies be taken into account in the new brand structure?
Robert Franz: The individual strengths of our brands are a cornerstone of our success. In the new structure, we will not only preserve these strengths but also leverage them to enhance our offerings. Our goal is to continue providing our customers with solutions from a wide range of technology areas. Together, all the brands form a foundation built on combined hardware and software expertise, deep application know-how, and specific industry insights. Customers can therefore continue to rely on our professional advice when selecting their preferred technology.
From short-term efficiency to long-term innovation: What users can expect
Imaging and Machine Vision Europe: What changes can customers expect in the short and long term?
Robert Franz: In the short term, customers will directly benefit from faster availability and attractive product bundles, such as the combination of cameras and frame grabbers. In the long term, we will continue to connect our individual components to create smarter and more scaleable offerings. Our focus is on empowering our customers to optimise their processes and drive innovation.
Imaging and Machine Vision Europe: Customer centricity is a central promise of Allied Vision. What measures does the company plan to take to strengthen customer support and respond more quickly and efficiently to customer requirements?
Robert Franz: Customer centricity is and remains our top priority. As we know from numerous customer surveys, our customers already perceive us today as particularly customer-friendly and flexible. United, we can combine our global expertise with local presence, which means we can serve our customers even better and faster. With our ability to "make things possible," we are able to deliver tailored vision systems that are precisely made for our customers' specific needs. We empower our customers to make smarter, more confident decisions and successfully achieve their goals by offering cutting-edge solutions and technologies.
Driving innovation through AI integration and TKH Group synergies
Imaging and Machine Vision Europe: What are the long-term goals of Allied Vision?
Robert Franz: Our long-term goal is to inspire our customers and partners with innovative solutions and exceptional service. We will continue to invest in pioneering research and groundbreaking development, integrating the latest technologies such as artificial intelligence into our solutions. Through our close collaboration with the TKH Group and partners like LMI Technologies, we will be able to offer even more comprehensive and future-proof solutions, empowering our customers to achieve their full potential and shaping the future of machine vision together.
Imaging and Machine Vision Europe: How will Allied Vision address the challenges and trends in the industry, and what role does the company see for artificial intelligence (AI) and other technologies in the future of machine vision?
Robert Franz: The machine vision industry is evolving dramatically, and we are well-positioned to meet these challenges head-on. AI will play a central role in making our solutions even more intelligent and efficient. We will focus on seamlessly integrating these technologies to deliver unprecedented value to our customers, transforming the way they approach machine vision and empowering them to achieve new heights of innovation and productivity. By embracing the potential of AI and other cutting-edge technologies, we aim to revolutionise the industry and set new standards for excellence.
Imaging and Machine Vision Europe: What will be the future role of Allied Vision within the TKH Group, particularly in terms of collaboration with LMI Technologies, the specialist for 3D vision solutions?
Robert Franz: Allied Vision will continue to play a vital role within the TKH Group, forming a powerful partnership with LMI Technologies as the two pillars of the Smart Vision Systems division. This unparalleled synergy enables us to combine our expertise, driving innovation and growth as we develop and deliver unique 2D and 3D vision solutions and products that shape the future of machine vision. By working together, we are poised to unlock new possibilities and create unprecedented value for our customers, solidifying our position as leaders in the industry.
