Pointing the way to eastern promise

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Point Grey, a designer and manufacturer of digital cameras, has opened a Beijing office as part of its expansion into key growth markets.

The office is aimed at enabling Point Grey to improve its level of service to customers and distributors in the greater China region by providing more technical support.

Working closely with its distributors - Luster LightVision Tech, covering China, Hong Kong and Macau, and Apo Star, covering Taiwan - Point Grey hopes the office will improve understanding of local requirements and business opportunities.

'Point Grey has a large number of customers in the greater China region; with this office we will be able to serve them in their language and in their time zone,' said Mike Gibbons, sales and marketing director. 'Also, it is important we work closely with our customers to understand and anticipate their needs.'

The Beijing office is Point Grey's second in the Asia Pacific region. The company's office in Japan works with the company's network of distributors in Japan, Korea, and Singapore. With headquarters in Richmond, Canada, Point Grey employs more than 160 people worldwide.

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