New name for leading US exhibition

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Automate is the new name for the International Robots, Vision and Motion Control show. The next event will take place from 21-24 March 2011 in Chicago, alongside ProMat 2011, an event for the material handling and logistics industries.

'We’re very excited about the new show name, because it serves as a call to action for companies in every industry,' said Jeffrey Burnstein, president of Automation Technologies Council, the umbrella group for Robotic Industries Association (RIA), Automated Imaging Association (AIA) and the Motion Control Association (MCA), sponsors of Automate 2011.

'Now is the time for companies to automate so they can take advantage of technologies like robots, vision and motion that allow them to improve productivity, speed time to market, boost product quality, and lower overall costs,' Burnstein explained.

Burnstein said the new show name, new venue (the event was previously held in Rosemont, Illinois), and collocation with ProMat 2011 has generated widespread enthusiasm.

'We have some 550 member companies between RIA, AIA, and MCA and they are very excited about the potential of Automate to teach prospective customers how to successfully apply robotics, machine vision, motion control and related technologies used in automated solutions,' Burnstein explained.

'Right at the front of our show we’ll feature a pavilion of leading system integrators who will demonstrate solutions for a wide-range of industries.  This is a major change in our show layout – we want visitors to see solutions first,' said Burnstein. 'Then, once our visitors see how everything works together, they can search the show for leading companies, new products, and importantly, industry expertise to help them develop solutions that meet their specific needs.'

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