TruTag launches hyperspectral imaging business unit

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TruTag Technologies, a product authentication and brand security company, has launched a business unit to provide complete hyperspectral imaging solutions.

HinaLea Imaging will offer hyperspectral imaging devices both directly and on behalf of strategic partners to address specific problems across a variety of industries, including medical diagnostics, precision agriculture and the quality assurance of food and consumer goods.

‘Over the last several years, we have amassed significant experience coupling state-of-the-art hyperspectral imaging engines with classification and machine learning algorithms to solve problems for our product identity business. It has become apparent that this expertise can be leveraged far beyond its original intended use. With this in mind, we are excited to announce that we are spinning-off HinaLea as a new business unit,’ said Michael Bartholomeusz, CEO of TruTag Technologies.

TruTag Technologies’ high-resolution, handheld autonomous hyperspectral camera, the model 4100, was awarded the SPIE best camera and imager Prism Award in 2017 at Photonics West.

HinaLea will offer the model 4100, and plans to launch the 4300 series later this year, which will include interchangeable optics and new illumination options.

HinaLea has appointed Alexandre Fong as director of hyperspectral imaging, Janette Wilson as US sales director, and Kevin Lynch as European sales director.

The business unit is also investing heavily in its technical team in 2018 with a view to building a complete user ecosystem to provide functionality and utility to its customer network.

‘Cost and a means to interpret the information have been the major barriers to adoption of hyperspectral imaging, and our goal is remove such obstacles and finally unleash the full value of that technology,’ said Fong.

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